Howick College Howick College

Year 12 Sport Media Studies (12SMS)

12SMS
Course Description

Teacher in Charge: Mr B. Uy.

Pre-requisites

Students should have achieved a majority of the credits offered from their Year 11 English or Year 11 Media Studies course and approval by HOD.


Sports Media is an alternative Senior Media Studies course for Y12 and Y13 focused on the relationship between Media and Sport. Students can choose between this and the normal Y12 or Y13 Media Course. Students will analyse how sports broadcasts are built on media theory such as narrative, genre and semiotics, how sports broadcasts connect to their audiences and societies and will also get a chance to produce their own sports-related media (either a “broadcast” of a school sport, a sports news show or even podcasts and commentary). This course is suited to learners who are interested in what goes on behind-the-scenes of sporting media and/or have an interest in a potential career working in sports broadcasting, from sports journalism, production or even in the commentary booth.

 

The course also comes with UE Literacy Credits so it can possibly be an option for Y13s who are after UE (some standards could be swapped out for Level 3 standards but using the same content as Y12). It can also be done as a 2 year course as the assessments change and the content can be rotated, with the option of gaining UE credits over 2 years in this course.

 

This subject is academic and requires students to write their analysis in essay format. While there is a large practical component to the course the literacy and reading and writing credits come from the external exams where students write coherently and perceptively to form an argument and express their ideas. 


Course Overview

Term 1
Narrative in Media Texts (2.2 Narrative) – 4 credits
In this unit of work you will be looking at how sports broadcasts turn live games into stories using narrative features like characters, conflict and camera techniques. As part of this, we will apply various narrative features to sports broadcasts and look at how they create entertainment value, and hold the audience’s attention for games at a time as well as some issues with this. For the assessment, students will have to apply these theories to TWO sports broadcasts of their choice. Due in week 10.

Term 2
2.5 Plan to create a sports media text:
You will plan to create a sports media text to meet the requirements of a brief. Your media text can range from a mini-sports broadcast, pre-game/half-time shows, radio broadcasts etc. This will be a group assessment that will lead to the creation of the film.
Initial Plan due Week 5 Term Two, Full plan to be completed by week 10.

2.6 Create a sports media text:
In a group (no more than 3 people) you will create a piece of sports media based on the plan you created in 2.5. You will be individually assessed for you work and must provide evidence of the work you have done. The final product will be due in at the end of Term Two. If you prefer, recording a podcast is an alternative to filmmaking.


2.8 Write an article (OPTIONAL) – 3 UE Writing Credits
For students who do not want to do the film, want extra credits or want UE writing credits, they can take their plan from 2.5 and use it to write a magazine article end of Term Two.

Term 3
2.1 Demonstrate understanding of the relationship between a media product and an audience:
In this term you will be selecting a professional sports league and look at how the text’s design and marketing allow it to maintain a relationship with an audience. We will analyse that league’s media from an economics and sociological perspective and look at how this has impacted not only the sports media, but also its audience and the sport itself. Practice Exams will take place at the end of the term.

2.7 Ethical issue in Sports Media
As part of our study of a sports league’s products, we will also be investigating ethical issues within the sports media industry, which are often caused by the way the media tries to reach its audience. Research project due Week 6.

2.8 Write an article (OPTIONAL) – 3 UE Writing Credits
For students who want extra credits (including UE credits), they can take the content from their 2.7 ethical issue study and present their findings as an article end of Term Three. Note: If you have done 2.8 in term 2, you cannot do it again.

Term 4
This term is mostly used for revision for our exam standard (2.1).

Economics 2.7 Analyse a contemporary economic issue of special interest using economic concepts and models (OPTIONAL) – 4 reading credits
This is optional but if you are interested in getting reading credits, you can do an extra internal where you have to analyse the issue of sports media broadcast rights and apply economic models like supply and demand to explain why this issue exists and its impacts on New Zealand society. The information from this internal can also be used for the 2.1 exam and can build off any work you do for Media Studies 2.7. It may also be done instead of the Ethical Issues internal (but will operate on a different due date).

Learning Areas:

English, Sport in Education


Pathway

Year 13 Media Studies (13MES), Year 13 Sports Media Studies (13SMS)

Career Pathways

Animator/Digital Artist, Advertising Specialist, Copywriter, Sales and Marketing Manager, Art Director (Film, Television or Stage), Artistic Director, Film and Video Editor, Sound Technician



			
					
					Contributions and Equipment/Stationery
										

$20 approx. to cover cost of equipment upkeep and film consumables.


Disclaimer

Owing to teachers responding to individual students' needs, courses and NCEA standards taught in a subject maybe different to those displayed.